Re:THINK Ice Cream was founded less than a year ago by George Haymaker, and its in 200+ stores in the Bay Area this month, including Whole Foods, Raley's, Lucky, and more.
George was inspired to rethink ice cream on his road to recovery from drug and alcohol addiction (another interesting story). He was overdoing it with sweets, especially ice cream, and it was having a negative impact on his health. Re:THINK is his way of helping people make healthier choices. Re:THINK contains approximately two times the protein, half the calories, and a third of the sugar of regular ice cream--all without sacrificing the flavor, texture or quality of a premium ice cream. Flavors include Cardamom Pistachio, Chocolate Majesty, Meyer Lemon Poppy Seed and Turmeric Ginger.