People ask why I started Gratitude Gourmet in addition to doing Green Tech and other startups. I'm a data-driven person and the answer is: 18%+ Greenhouse Gas Emissions (GHG) from Animal Agriculture & 2% GHG from Information Computing Tech (ICT).
I didn't know anything about the food business but I started Gratitude Gourmet because the 18%+GHG Animal Agriculture Issue was important to address & very few people were addressing it! Starting in May '08 I helped get the word out - i.e. Speaking, and as WRI Advisor I requested Agriculture be included in Carbon Accounting Protocols - there wasn't much action at the time, but now there are 'tons' of food, water, and ag. sustainability/planning conferences, and the WRI and Companies are addressing it more now.
I've been introducing UN Rio+20 officials and USDA Representatives to great CEO Leaders who have been reducing meat and cheese in their operations by 20% because of the climate change report data.
Water is increasingly a major topic of discussion. It takes more than 2400 gallons of water to produce 1 pound of meat, while growing 1 pound of wheat only requires 25 gallons. In October 2008, a person on my Women in Technology Silicon Valley Technology Panel (from Tech to Green Tech) led a startup in this area.
At a Stanford Food, Energy, Water, and Climate conference last week, a powerful developing nation was mentioned as leasing farmland globally now and there's increasing meat consumption. There needs to be a serious decrease in meat consumption worldwide.
The Picture in this article is from last week's Stanford conference discussing 21st century water trends: Increasing Water Demand, Water Scarcity and Unsustainable Supply, Declining Water Quality, Unmet Environmental Social Economic Needs, Changing Expectations, and Climate Change.
Thank you all for your great support so far in my work with Gratitude Gourmet. I've met alot of great leaders along the way and they inspire me everyday, and some of them are you!
If you have examples/ideas on how you have helped address these issues in your companies/orgs/communities, please let me/us know.
It must take every one of us to act now.