The USDA sponsored an Agricultural Outlook Forum on 'Sustainable Agriculture: The Key to Health and Prosperity' February 18-19, 2010 in Arlington, Virginia. The speakers included Tom Vilsack, Secretary of Agriculture, USDA, Fedele Bauccio, CEO Bon Appétit Management Company, Walter Robb, Co-President & COO Whole Foods Market, and Nina Fedoroff, Science and Technology Advisor to the U.S. Secretary of State.
I recently met with Fedele Bauccio, and he provided me the details of his speech on 'Sustainability: A Transparent Dialogue With Customers' which I thought you would find enlightening.
For background, you may remember my previous interview with Fedele Bauccio from last year's Fortune Brainstorm Green Conference. Bon Appétit Management Company has onsite restaurants for corporations, colleges, and universities and specialty venues with 400 locations in 30 states, $550+ million in revenues, 10,000 employees, and over 120 million meals annually served. It has recently won awards from NRDC and EDF and introduced the Low Carbon Diet Online Calculator.
In Fedele's Agricultural Outlook presentation, he detailed his customers' interest in knowing where the food originated. As a result:
Fedele has also recently testified for a Pew Commission Hearing on the House side regarding Antibiotics.
Fedele is a perfect example of a CEO running a large, successful, and growing company while doing great things for the World. We need more CEOs and Business Owners like him.